Short Film Trailer: Vadgevertising. 8min. Comedy. Dir. Kate Peterson
SHORT FILM TRAILERS • 1m 23s
VADGEVERTISING, 8min., USA, Comedy
Directed by Kate Peterson
Shortly after the release of his controversial “Healthy Boy Toothpaste” ad, Leo Mann gives Satirical News Magazine, Nitecap, an exclusive behind-the-scenes interview of his new intravaginal advertising agency, and shares his philosophy behind “Vadgevertising.”
Being a woman in America is hard. Although we make up over 50% of the population, we are underrepresented in tv and film. We have to constantly fight for our reproductive freedom. We make less money but our razors cost more, and the beauty standards applied to us require that we have no body hair. It’s a vicious cycle. On top of all that, we can’t watch a commercial, flip through a magazine, or pass a billboard without seeing sexist advertising.
One night after a performance, my writing partner (Caryn Ruby) and I were discussing the Tom Ford perfume ads. If you’re not familiar, a quick Google search of “Tom Ford perfume” will lead you to several photos of naked women with perfume between their breasts or between their legs. These might be the more extreme examples of women’s bodies being exploited to sell things, but the ads really drive home the idea that we are nothing more than decorations or sex dummies to some of these companies. “What’s next?” We laughed, “are they just gonna start shooting the ad inside her? There’s literally nowhere else to go!” The advertising industry is gross and needs to be parodied. So, we made Vadgevertising.
Vadgevertising is a short film staged as a tv newsmagazine (Nitecap) running an exposé on Leo Mann, as Leo is responsible for a wave of offensive new ads in which vaginas are used to sell mundane products. The film is silly and vulgar, and we had a blast shooting it. But besides just being something fun, we hope it gives a voice to the idea that sexualizing women in ads or using their body parts to sell things is….well, fucking ridiculous.
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