In the House of Mystic Magic you will find all sorts. Creatures from Heaven to Hell and anything in between. Depicting a variety of scenarios all playing with the concept of the deadly sins, we showcase Mystic Magic’s fascination with dark, animalistic luxury couture. In today’s society more than ever the deadly sins powerfully elucidate some of the core emotional drivers of human behaviour which we explore in this avant-garde style short film.
Directed by Alexander Miguel
CAST: Alexandre Roque, Li Sick, Robyn Casey, Saida Mickeviciute, Robin Dobler, Becca McLintock, Michaela Guibarra, Natalia Gates, Callum Sterling, Nicole Spice
The brand Mystic Magic was born from the designer’s love for nature, animals and fairytales, and as a director it was important to me to keep this at the heart of the piece. With a rustic latin backdrop and the vibrant colours of the outfits, I took the mystical and magical aspect of the assignment very literal. The set-out was to create a live-action video clip inspired by lavish fashion magazine editorials.
The designer gave me free rein to chose all my favourite outfits from his range, and each one inspired a character. After a while, we started noticing a sort of connection between the outfits, and in the end built a narrative around the concept of the deadly sins and tie them all together with a backdrop of high-end animalistic fantasy couture.