THE AIR OF THE TIME, 72min., USA, Documentary/Fashion
Directed by Julie Rowen

‘The Air Of The Time’ focuses on the impact of the most influential women fashion designers over the past 100 years. Through interviews and archival footage, the designers of today talk about the past, the present and the future of design. Our film tells the stories of Coco Chanel, Diane von Furstenberg, Carolina Herrera, Vivienne Westwood, Donna Karan, Gabriela Hearst and Hanako Maeda. Our interviews also include insights from male designers, Tony Melillo (ATM), Johnson Hartig (Libertine) as well as fashion editors, Hamish Bowles (Vogue), Ken Downing (Neiman Marcus) and Betty Halbreich (Bergdorf Goodman).

The film is an intimate look at women designers who have successfully launched iconic careers in a male dominated industry, created for women. The designers share their personal and professional stories, as well as their processes for designing their respective collections. We discover the journeys they have taken, from their beginnings to present day; their struggles, their successes and their disappointments; as well as their thoughts on sustainability and the future of design.