EAT A SWEDE, 19min., Sweden
Directed by Daniel Hallberg
Would you eat human for humanity? By 2050, the global population will be 10 billion. How can we produce food without wrecking the planet? The aim of the campaign was to highlight this question, and Sweden’s answer. In the film Eat a Swede, viewers follow Erik Karlsson, a Swedish scientist with a controversial business idea: to produce and sell lab-grown human meat to feed our planet. But you know what, why eat a Swede, when you can eat Swedish!