THE COST OF MONEY, 14min., USA
Directed by Robbie Ryde
Battling with her own emotional numbness, sheltered socialite Serena sets out to experience hardship by joining an NA meeting where she discovers real connection, friendship and personal truth.

https://fitzcarraldopictures.com/

Get to know writer/produdcer Nikki Apostolidis:

1. What motivated you to make this film?

During my time in LA, I was enrolled in AAFTA (American Arts, Film & Television Academy) where the emphasis was on creativity and encouraging students to develop their own projects. It was within this environment that we were encouraged to pitch ideas for short films and work with our fellow peers.
For this particular project, my third short film, I had a personal attachment and a strong vision. I aimed to create a humorous story that could potentially evolve into a TV series, drawing inspiration from beloved shows like "The Office" and "Schitt's Creek."
By blending comedy and genuine themes, I aimed to create a show that resonated with audiences, providing an enjoyable viewing experience while also touching upon deeper subjects. This project held a special place in my heart, as it allowed me to explore my creative vision and aspire towards a future where the concept could expand into a full-fledged TV series.

2. From the idea to the finished product, how long did it take for you to make this film?
I took the initial idea and further developed it, fleshing out the concept before proceeding to write the script. The script went through a editing process, undergoing approximately six revisions until we reached a point where we were satisfied with the final version.
Just one month after completing the script, we were able to commence the shooting process. This turnaround time was notably faster compared to other short films I had worked on in the past. Despite the time constraints, we were able to efficiently bring the project to life, thanks to the dedicated efforts of the cast and crew.

3. How would you describe your film in two words!?
Funny relatable

4. What was the biggest obstacle you faced in completing this film?
Originally, we had planned for the first scene to take place by a pool. However, due to logistical challenges in securing a suitable pool location that aligned with our filming schedule, we had to make the decision to change it to a spa day at the apartment instead. This adaptation allowed us to work within our constraints and still capture the essence of the scene.
Additionally, the weather in LA during the filming period was unexpectedly cold. Fortunately, by shifting the scene indoors, we were able to provide a more comfortable environment for the actors and the crew. Adapting to the circumstances ensured that we could proceed with the filming smoothly and maintain the desired atmosphere for the scene.

5. What were your initial reactions when watching the audience talking about your film in the feedback video?
It was a heartwarming experience to witness the audience's understanding and appreciation of the film. Their recognition of the potential for it to be developed into a TV series was especially encouraging. As creators, we often tend to be our harshest critics, so hearing such positive feedback brought tears to my eyes. It served as a validation of our hard work and reaffirmed the impact our story had on others.

6. When did you realize that you wanted to make films?

Arriving in Los Angeles for the first time and catching sight of the iconic Hollywood sign was a good moment for me. It symbolized the realization of a lifelong dream—to create films and live in the city known for its vibrant entertainment industry. Inspired by shows like Hannah Montana, where characters pursued their dreams fearlessly, I felt compelled to embark on a journey of chasing my own aspirations.
Moving to LA presented an opportunity to turn my dreams into reality. It was a city that exuded creativity and held the potential for countless opportunities in the film industry. I

7. What film have you seen the most in your life?
Would have to be the Parent Trap, my twin sister was obsessed with that film and would always make us rewatch it all the time.

8. What other elements of the festival experience can we and other festivals implement to satisfy you and help you further your filmmaking career?
Being able to hear audience feedback is great, it gives you more of perspective on your film.

9. You submitted to the festival via FilmFreeway. How has your experiences been working on the festival platform site?
Amazing, you can browse via genre, read the reviews and its very easy to submit to festivals.

10. What is your favorite meal?
Pastitsio, Greek lasagna

11. What is next for you? A new film?
We are currently are working on another Comedy "In the room" and i hope that we can turn the cost of money into a sitcom.